eMarketing Essentials Certificate

On-Line Instructors: Dan Belhassen & Susan Hurrell

Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising.

Relevant for any type of organization, including businesses, companies, non-profits, and government agencies.  No eMarketing experience or expertise is necessary.  If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions.

Three, one month courses; including readings.

$195 each or $495 for eMarketing certificate (all 3 courses, including: Improving Email Promotions, Boosting Your Website Traffic, and Online Advertising)

 

Individual Courses

 

Boosting Your Web Site Traffic
October 7 – November 1, 2013

Acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results.

No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.

One month online course.

Click here for more information on this course.


Online Advertising
August 5 – 30, 2013  |  November 4 – 29, 2013

Get the keys to making online advertising work for you and your organization.  See how pay-per-click advertising with Google AdWords works.  Find out how to test low budget Adword campaigns. Learn how you can target local audiences.  Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.

No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.

One month online course.

Click here for more information on this course.


ChecklistWhat You do:

  1. In the online classroom, listen to audio lectures, view slides, even take an optional quiz to test yourself.
  2. Then post comments in the online discussion with your fellow participants and the instructor.  Your instructor logs on once a day to answer questions and join in on the discussion.
  3. You also get a text to read 20 pages a week.
  4. Participate any time of day or night. The ideal is to go online 2-3 times a week, but you decide.

Technical requirements:

-Internet access with Internet Explorer; Firefox Mozilla; or Safari web browser.
-Audio software such as Windows Media, Real, or Flash.
-Speakers to listen to audio.

It’s easy! It’s fun.

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