eMarketing Essentials Certificate
On-Line Instructors: Dan Belhassen & Susan Hurrell
Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising.
Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions.
Three, one month courses; including readings.
$195 each or $495 for eMarketing certificate (all 3 courses, including: Improving Email Promotions, Boosting Your Website Traffic, and Online Advertising)
Individual Courses
Improving Email Promotions
February 4 – March 1, 2013
Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing.
Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.
One month online course, $195 including readings.
Click here for more information on this course.
Boosting Your Web Site Traffic
March 4 – 29, 2013
Acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results.
No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.
One month online course.
Click here for more information on this course.
Online Advertising
April 1 – 26, 2013
Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.
No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.
One month online course.
Click here for more information on this course.
What You do:
- In the online classroom, listen to audio lectures, view slides, even take an optional quiz to test yourself.
- Then post comments in the online discussion with your fellow participants and the instructor. Your instructor logs on once a day to answer questions and join in on the discussion.
- You also get a text to read 20 pages a week.
- Participate any time of day or night. The ideal is to go online 2-3 times a week, but you decide.
Technical requirements:
-Internet access with Internet Explorer; Firefox Mozilla; or Safari web browser.
-Audio software such as Windows Media, Real, or Flash.
-Speakers to listen to audio.
It’s easy! It’s fun.
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