Introduction to Mobile Marketing

The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.

Then get step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms.
Finally, get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign.

On-Line Instructor: Heather Dimitt

Date: February 4 – March 1, 2013
Age: Adults
Cost: $195

More than half of U.S. consumers who’ve made purchases on their smartphones have done so in response to mobile marketing messages. Smartphones’ sales will exceed 420 million in 2011. Analysts forecast these sales will surpass 1 billion by the end of 2016. The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.

 

Creating Cell Phone Apps for your Business (non-technical course)

On-Line Instructor: Dan Belhassen & Susan Hurrell

Date: March 4 – 29, 2013
Age: Adults
Cost: $245

Cell phone apps are the latest way smart businesses are reaching their customers. Smart organizations are investing in building cell phone apps for their businesses. We will provide you with step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. The course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built, and also for technical users who want to understand how to quickly deploy smartphone applications.


Advanced Mobile Marketing
Instructor: Simon Salt

Dates: April 4 – 26, 2013
Cost:
$245

Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, build a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization.

Three one-month courses in the Mobile Marketing Certificate (Creating Cell Phone Apps for your Business, Mobile Marketing, and Advanced Mobile Marketing) – $595 for the certificate or individual prices vary.

 

You can take our UGotClass online courses and certificates:
1.As noncredit, in which case you can participate as little or as much as you like;
2.For completion and recognition, in which case here are the completion requirements.

Completion Requirements

These Completion Requirements apply if you are taking our online course or certificate for any of the following recognition:
*Certificate
*CEUs and/or International Learning Units (ILUs)
*Certification
*Master’s Degree program from LERN and University of South Dakota

The Requirements
1. Make at least one comment every week in the discussion.

- The comment should show thought and be more substantive than just “Yes, I agree.”  There is no length required for comments.
- Replies to other comments, responses to other participants, count as comments (in most cases your instructor values replies and responses as comments).
- Questions and online discussion facilitative comments also count as well as long as there is some thought to them.

2. Take every Unit self-quiz.

- Take every Unit self-quiz for the course and get at least 80% score.
- You may retake any self-quiz as often as you need to get to the 80% level.

Completion Timeline

-The requirements should be done by the last day of the course.
-Individual instructors may extend the deadline upon request.
-If, for any reason, you are not able to complete the requirements during the course, we are pleased to provide you with our Course Transfer Option.

You may retake any or all of the same UGotClass online course at a future offering within the next 12 months, and you can do so at no extra cost.

Recognition Awarded

-For individual courses, a pdf transcript is issued showing completion.
-For certificates and certification, a pdf certificate is issued showing completion.

Don’t forget to check out Practical Math for the Workplace!